Now, several large companies use other ways in marketing activities, one of which is to pay for the services of influencers. However, before choosing an influencer service, it’s a good idea to identify several types of influencers first.
So, what are influencers? What are the types of influencers? What are some tips for choosing influencers in company marketing?
Want to know the complete answer? Therefore, let’s look at the discussion about the following types of influencers.
What are influencers?
Please note that influencers are certain people or parties who have the ability to influence other people’s thoughts or even invite others to buy a product. Usually influencers have a large number of followers on their personal social media.
Types of Influencers by Number of Followers
There are several types of influencers when viewed from the number of followers. Some of them, namely:
- Mega Influencers
Mega influencers are influencers who have a very large number of followers or followers of around 1 million followers or more. This type of influencer is usually among the country’s top artists, athletes, singers, film artists, and other figures who are very popular with the public.
If the company is interested in attracting Mega Influencers, then the company must provide a large budget or costs reaching millions of rupiah. The payment range for paying influencer services is from IDR 16 million or even more.
- Macro Influencers
Macro influencers are influencers who have around 40 thousand to 1 million followers. Macro influencers can be celebrities who are not too well known. In addition, there are also influencers from the ordinary circle, but have a large number of followers and can have good relations with their followers. In this case, macro influencers are easier to work with in marketing activities than mega influencers.
- Micro Influencers
Micro influencers usually have a number of followers of around 1,000 to 40 thousand people. These influencers can be ordinary people, but they often post interesting content on their social media. For example, there are influencers who often post content about Korean dramas. Sometimes, this can bring in a larger number of followers.
- Nano Influencers
Nano influencers are influencers who have very few followers, which is less than 1000 followers. This kind of influencer sometimes does not realize that he is also an influencer who can influence many people. In addition, nano influencers also do not have clear post content so they have few followers.
Types of Influencers based on Social Media Used
Meanwhile, there are also several kinds of influencers when viewed from the social media used by these influencers. Examples are Instagram influencers, YouTube influencers, TikTok Influencers, Youtube Influencers, and others.
Tips for Choosing Influencers for Product Marketing
There are several recommended tips for choosing influencer services in marketing activities, including:
- Prepare a budget or budget to pay for influencer services. If you have few funds, then you or the company can choose other types of influencers.
- Check some important things before working with an influencer, such as the number of followers, likes, or comments. Also check whether the followers of the influencer are fake or not.
- Make sure the influencer is a good person and has a positive image in the eyes of the public.
Thus an explanation of several types of influencers. If you are interested, please select the type of influencer that matches your company’s criteria.