A sales pitch is a technique used to connect salespeople with potential buyers. A pitch’s goal is to capture the buyer’s attention and persuade them to learn more. Pitches can occur via email, social media, or in person. A great sales pitch should pique the buyer’s interest while also conveying exact value.
A sales pitch can be any of the following:
- A product is introduced to an audience that is unfamiliar with it.
- An expanded description of a service that has piqued the audience’s interest.
- A planned presentation intended to start and close a sale.
In this blog, I will discuss the 5 great tips toward delivering a great sales pitch.
So let’s get started.
Know your prospect
Before you do anything else, make sure you know who you’ll be meeting. You want to know their role in the company, what industry they work in if they make decisions, and which of your products or product features are best for them. All of this information will assist you in devising the best solutions for them.
Don’t forget to look up that person on Google and LinkedIn to see if you can find some common ground that will help the conversation flow more smoothly. You must cultivate a relationship with your prospects, so look for the building blocks that will allow you to do so.
Understand the context
You should understand why you’re meeting with a particular person. Are they looking for a product that will assist them in completing a specific project? Is your product a good fit because it works well with their current system? If you can figure out why you’re having this meeting and how they ended up on your website, you’ll be able to gauge your chances of success better and tailor your sales pitch to what’s going on in the organisation right now.
These first two steps are critical, so set aside some time to conduct your research.
Make a pre-call
Make a pre-call to ensure that everything goes smoothly during your pitch. During this call, you can ask them questions to fill in the gaps of missing information, such as budget, decision-makers, and how they would use your product. Don’t be afraid to request a pre-call; you’ll appear more professional if you request one than if you show up to the meeting unprepared.
Share Customer stories
Customer stories can be extremely effective when incorporated into a sales pitch presentation. Begin by sharing the specifics of a customer who was experiencing a problem and explaining how your product or service solved it.
This approach provides additional proof points and demonstrates your offering’s problem-solving capability. The prospect may have experienced the same problems and concerns as the customer in your story. Remember that statistics are easily forgotten, whereas a story can be compelling and memorable.
Ask for Referrals
Do you want to get a head start on your next sales pitch? Ask current customers with whom you have a good relationship for referrals to other potential customers. Referrals are more likely to result in a sale than any other method, and a satisfied customer will gladly spread the word about your company.
Keep in mind that a referral without an introduction is as cold as ice. Instead of just leaving a name and phone number, request a brief email introduction.
Conclusion of Sales pitch
With all of these tips under your belt, you’ll be a sales pitch pro in no time. Just keep in mind that confidence is essential.
Prospective clients will be more likely to trust you as not only a salesperson but also a thought leader in your industry if you demonstrate patience, poise, and professionalism.