We live in the time and age of the internet being an essential part of our lives. We have learned to coexist with the presence and influence of a variety of options available on the internet. With endless possibilities of products and services to choose from, the process becomes vigorous and tiring, and we as consumers always look up for anchors and shores to rely upon, enquire about and do our tad bit of research to be vigilant buyers.
Here’s where Google Reviews come as saviors for curious consumers looking for reliability and assurances regarding a particular product or service. Thus, webpage designers nowadays make it a point to embed Google reviews on their respective websites to make the website more authentic and credible.
A Brief About Google Reviews
When consumers surf the internet space, they often come across various Google Reviews, which act as the modem of feedback from other genuine users or buyers of that product or service. This intrigues the surfer’s interest in that particular product as it seems genuine. So, whenever consumers search for anything related to any business, these Google Reviews and feedbacks are strategically placed that highly impact and influence the surfers’ purchasing patterns online.
You might have noticed that brands actively use Google review widgets for their respective websites to extract more advantages from Google Reviews. The Google Review Widget is a functional block on a website that enables marketers to display their product’s Google reviews with convenience.
Key Benefits Of Embedding Google Reviews Widget
Here are some valuable and key benefits of adding Google Reviews to the website and why it is considered a productive marketing strategy.
A). Brings Authenticity
By displaying the Google review widget on your website creates brand recognition, credibility, and reliability among audiences. It also acts as a very legitimate source of information and feedback from a genuine user of a specific product or service.
B). Develops Trustworthiness
Consumers get influenced by other consumers’ purchases; thus, it creates a trust among different users, and these Google reviews provide them with the backing and create trust among users across the globe. It is important to create a loyal consumer base, and this can only be done if the buyers trust your brand and the genuine reviews posted out there.
C). Act as Social proof:
These reviews act as a social proof of a product/service on the website concerned when the website has an influx of new clients. They perceive these reviews as a genuine and legitimate source of feedback and, thus, social proof.
Social proof acts as a guarantee for new potential consumers and enables them to trust the authenticity of the brand.
D). Encourages other reviewers:
It has a Domino effect that kick-starts the review cycle, i.e. if one user publishes a review, it inspires others to also write a useful reviews. The review cycle encourages new consumers to write their experiences in the form of feedback, which eventually helps to create more buzz around the brand.
E). Improves SEO ranking on search:
The more well-planned and efficient the strategy of embedding Google reviews is, it enhances the consumers’ experience. And subsequently, if you as a brand have more Google Reviews, you’ll eventually have a higher ranking on search. It also improves the brand’s SEO ranking, making it garner more buzz and legitimacy on the internet. This also boosts local search marketing and Google also encourages and rewards highly ranked and reviewed web pages.
F). Increases conversion rates:
When a brand is highly reviewed and ranked on the search thus, it will automatically create the niche and space for itself without heavy campaigning as it will be backed by consumer trust and guarantee anchor for the new consumers, as they can rest assured about the credibility of the product they are making their mind to purchase.
Thus, Google reviews increase conversion rates. And this also creates a commendable feedback loop as more and more consumers would be lured into making a purchase and writing a review about it which will, at the end of the day, motivate others to write more reviews.
G). Fuels growth:
Google reviews build trust and credibility about a product, leading to increased growth. Google reviews enhance the brand’s reputation and credibility online. It is an essential component of User Generated Content.
These reviews definitely help in improving and impacting the visitors buying patterns and eventually act as fodder and fuel to the brand’s growth and recognition on the internet space.
While reviews provide a significant edge to your brand over others, but at the same time, it is important to evade fake reviews.
Dodging Fake Reviews – An Important Element
It’s always desired to have the edge over your competitors, and it is advised for marketers to segregate and select the most genuine and genuine reviews to display on their feeds. Fake reviews seem like black sheep in a flock of white ones, spotted easily and leave a very lousy and low-effort impact on the audiences interacting with them.
To smoothen the consumer’s experience the, marketers should adopt the route of automated review management. It can be done by requesting consumers for feedback after every purchase they make via text messages or emails and by adding a review/feedback link on the website. The endpoint is that to garner authentic reviews, the marketers have to be vigilant enough to display ads and Google Review Widgets To encourage and motivate the consumers and audiences to leave genuine feedback or google review.
Automated reviews management helps monitor the reviews activity and segregate the best ones to be displayed on the website easily and in a single feed so that the web page designers and marketers can take valuable and actionable insights to improve and optimize the consumer experience.
To sum up the entire passage, we say that Google reviews are essential to building and garnering brand reputation and recognition online. It helps your brand to stand out from the rest and helps in generating reviews. Where it is important to gather reviews, at the same time it is important to flaunt them as well.
Thus, by opting to embed Google reviews on website, you can extract maximum benefit from this phenomenal marketing tool.