In the current digital era, capturing your audience’s attention is like catching a shooting star. Even harder than grabbing attention is keeping your audience engaged.
As a brand marketer, you need tactful means to leave potential consumers smitten.
Today, videos are worth a million words. You cannot afford to miss the incredible opportunity to level up your brand through video marketing.
Dive in as we unveil why video marketing is essential, and why you must invest in videos for your brand.
5 Strong Reasons Why Video Marketing is Important
Below are five reasons why video marketing can turn things around for your brand:
1. Great For SEO
Video content is a great way to up your SEO efforts. Including videos in your web or blog content makes ranking on Google more achievable.
How so?
Google loves high-quality content, and videos are the best way to boost content quality. Also, do you want to get readers to spend more time on your blog or web?Include video content.
According to Invisa, brand consumers will spend 2.6X more time on content with videos. The longer your website keeps readers engaged, the better for your SEO performance.
2. Increases Conversion and Sales
Are you running low on conversion rates? Video marketing can be your night in shining armor. As a marketer, the views don’t count if you cannot convert them into sales.
In the current world, consumers are more careful about their purchases than ever. Hence, you must prove your worth to get them to trust your brand. Videos do a fantastic job of convincing potential consumers.
If you haven’t tried videos as a conversion strategy, you should. 87% of marketers say that videos deliver significant returns on investments, according to the Wyzowl video survey.
3. Humanizing Your Brand
The best way to tell your brand’s story is through videos. Through video marketing, you can create an emotional spark with potential customers.
Videos make storytelling easy and evoke your target audience’s emotions. For example, the shot on the iPhone Apple campaign evokes consumer emotions, making it wildly successful.
Remember that brand presentation is psychological. Hence, video campaigns must be instinctual to evoke consumer’s emotions.
Also, your brand should display its relentless commitment to making life easier for consumers.
4. Improve Social Engagement
Today, your brand will sell more using a 30-second YouTube short video than an audio file.
According to Statista, more than 92% of people engage with video content on social media. As a brand, leveraging videos to increase social engagement on your socials is easier YouTube and TikTok.
With a simple click, your videos can spread through multiple social platforms in seconds. The secret?
Simply create exceptionally unique and captivating videos and leave the sharing to your audience.
5. Make Your Brand Memorable
You need people to remember your brand as they go to work or in the bathroom. Videos can have people remember a product months after launching.
You can make consumers sing along to your brand by making amazing videos. It is easier to remember something you saw than something you read.
If you want to have crazy results in marketing, ensure your content leverages videos. Incorporate fun and marketing through videos your audience will like to share with their peers.
Ready To Transform Your Brand Through Video Marketing?
Video marketing might require your brand to invest resources, but it has got crazy converts. Moreover, you will gain a bigger audience and hit sales targets using a single tactic. Try video marketing now and create a memorable brand.
