CoolBoots Media is an emerging and established entity on India’ digital revolution and mobile engagement front. The company, which has previously created successful quiz-based and reward-based platforms such as Qureka and QuizWalla, aims at providing users with interactive methods to learn, play, and earn. Aiming to reach a million-plus user base within India, the app is a fast-adapting evolution that aims to fuse education, gaming, and earning together.
In this in-depth SEO-optimized article, we’re going to discuss everything you need to know about CoolBoots Media—including what it is, how it operates, its platform reviews, job opportunities, salary insights, and work culture.
What is CoolBoots Media?
CoolBoots Media operates an Indian digital technology company that develops mobile platforms and apps for the learning, earning, and entertainment sectors. The company builds user-centered applications providing rewards, trivia, and educational content that helps users learn while earning real cash or digital points.
CoolBoots Media powers multiple popular mobile apps and web platforms that are part of India’s rising “learn & earn” digital economy. With millions of users, our focus is on interactive content, gamification, and mobile engagement for educational and marketing campaigns.
What does CoolBoots Media do?
About the Company CoolBoots Media is a digital technology corporation that develops interactive mobile platforms that give users a means to learn, play, and earn. The company specializes in:
- Developing mobile apps with quizzes, contests, and learning modules.
- Reward-based engagement—users can earn real money, gift cards, or mobile recharges.
- Gamified learning experiences—making education fun through interactive challenges.
- Branded campaigns and digital advertising—partnering with brands for in-app promotions.
- Large-scale user acquisition platforms—with millions of app users across India.
CoolBoots Media’s approach can literally change the way education and entertainment work together. Most platforms combine knowledge-based games with tangible rewards and are increasingly used by students, youthful income earners, and mobile users wanting not just to have fun but to make money.
What is the salary of CoolBoots Media?
CoolBoots Media salaries are based on job position, experience, and skills. Here is a quick breakdown of average salary (in INR) per year:
| Role | Salary Range (INR) |
|---|---|
| Content Writer | ₹2.4–4.7 L |
| Senior Content Associate | ~₹4 L |
| Front‑end Developer | ₹3–4.2 L |
| Android Developer | ₹2.7–7.4 L |
| Java Full‑Stack Developer | ₹3–12 L |
| Operations Associate | ₹1.8–4.3 L |
| Social Media Intern | ₹1.7–1.9 L |
| Social Media Specialist | ~₹3.4 L |
| Digital Marketer | ~₹2.9 L |
| Senior Software Engineer | ₹8–10 L |
| Software Engineer | ₹3–36 L |
| NOC Engineer | ₹2–3 L |
Note: Salaries are indicative and may vary by department or project.
Who is the CEO of CoolBoots?
Kumar Apurva is the present CEO of CoolBoots Media Private Limited. He has held the position since May 7, 2019, according to company filings. Several business profiles, including those of YourStory, also list him as the co-founder and CEO of the company.
CoolBoots Media reviews
Overall Ratings
1. Glassdoor (India):
- 2.9 / 5 average from ~40–45 reviews
- Only 36–42% would recommend working there
- Ratings for culture, work/life balance, management, and compensation all hover around 2.5–2.8 / 5
2. AmbitionBox:
- Overall rating is 2.9 / 5, below the 3.7 industry average.
- Work-life balance scores 3.0 / 5, career growth is slightly lower at 2.6–2.9.
- Salary & benefits rated 3.1 / 5, signaling “average” satisfaction.
3. Indeed (India):
- Based on limited reviews, average ratings:
- 1.5 / 5 for work-life balance and pay
- 2.5–3.0 for job security and management
Highlighted Pros
Freedom & Innovation:
“Freedom to express and implement” — praised by a former content writer
Supportive Team Elements:
“Job security, healthy environment… food, time flexibility” — noted by a senior associate
- Learning Opportunities:
Some associates say learning and skill development are strong starting out.
Common Cons
Micromanagement & High Attrition:
“Lots of Micromanagement, unnecessary meetings, no guidance, quick fire” — senior analystFrequent Hire‑&‑Fire Culture:
Several reviews recount abrupt terminations:“Hire&fire for no reason… No proper training”
Weak Career Growth & Compensation:
- Limited vertical movement; many say promotions are tied to “boot-licking,” not performance
- Salary perceived as low and increments minimal
Toxic Management Styles:
“Poor work culture… HR policies favored company owners… limited transparency” — Senior IT manager
On‑Site Only & No WFH:
AmbitionBox surveys highlight a fully on‑site model with no remote flexibility
Perspectives from Reddit
A user on r/developers India commented on the difficulty trusting online reviews:
“In most cases on glassdoor, the positive reviews are fake reviews, and the negative ones are biased reviews… The truth is probably somewhere in between.”
Another discussed the potential for companies to tamper with reviews:
“The clue to reading those is to read the ‘good’ part of the ‘worst’ reviews. And ‘bad’ part of the ‘place is awesome’ reviews.”
Summary at a Glance
| Factor | Rating | Notes |
|---|---|---|
| Overall Culture & Values | ~2.6–2.9 / 5 | Mixed experiences—some thrive, others face toxicity |
| Work‑Life Balance | ~2.8–3.0 / 5 | Some flexibility, but reports of long hours and micromanagement |
| Career Growth | ~2.5–2.7 / 5 | Many cite limited upward mobility and inconsistent appraisal systems |
| Compensation & Benefits | ~2.5–3.1 / 5 | Seen as average to below‑average; raises incremental and slow |
| Management Style | Mixed | Range from supportive to reportedly unchecked micromanagement |
| Job Stability & Attrition | Mixed | Some feel secure, others report sudden layoffs |
| Remote Work | Low | Largely on-site; WFH minimal or not available |
CoolBoots Media careers & Culture
Want to take your career to the next level in mobile gaming, digital content, or performance marketing? CoolBoots Media, Gurugram, comes with a set of career opportunities across various departments such as content development, software development, digital marketing, programmatic ad sales, and data analytics. CoolBoots Media is great for freshers and experienced people who are looking for fast growth in an open, startup-like environment, and they are highly focused on innovation, AI-enabled tools, and mobile-first platforms such as Qureka, OutSpark, etc. Check out available vacancies on Indeed, IIMJobs, and the CoolBoots Media website and apply now!
| Parameter | CoolBoots Media | mGamer/Gamezop | Roz Dhan | PocketFM |
|---|---|---|---|---|
| Glassdoor Rating | 2.9 / 5 | 3.8 / 5 | Not widely reviewed | 4.2 / 5 |
| Culture | Startup-paced, mixed reviews | Collaborative, product-focused | Limited info | Fast-paced, positive leadership |
| Work Flexibility | On-site only | Hybrid (varies) | Unknown | Hybrid |
| Popular Job Roles | Content Writer, BD, Sales, QA, Analyst | SDK Engineer, Game Dev, Ops | Marketing, Content, Referral Partners | Audio Writer, Podcaster, DevOps |
| Employee Perks | Free meals, PF, incentives | Competitive salary, equity | App-based earnings, simple ops | Health cover, WFH, L&D programs |
Compare CoolBoots Media with Other
Overview
| Company | Founded | Location | Core Focus | Employee Strength | Backing |
|---|---|---|---|---|---|
| CoolBoots Media | 2016 | Gurugram, HR | Gamified content, mobile rewards | 50–200 | Times Internet |
| Gamezop (mGamer) | 2015 | New Delhi | In-app games, ad monetization SDKs | 50–150 | Independent |
| PocketFM | 2018 | Bengaluru | Audio series, fiction podcasts | 300+ | Tencent, Lightspeed |
| Roz Dhan | 2018 | Noida | Daily rewards, referrals, content | 50–100 | Independent |
| WinZO | 2016 | New Delhi | Real money games, esports | 200+ | Griffin Gaming, Kalaari |
Target Audience
| Brand | Audience Focus | Geographic Reach |
|---|---|---|
| CoolBoots Media | Tier 2/3 India, quiz lovers, students | India-centric |
| Gamezop | Developers, app owners, casual gamers | India + Global |
| PocketFM | Regional language content lovers | India + Global |
| Roz Dhan | Micro earners, students, referral marketers | India only |
| WinZO | Competitive gamers, real-money gamers | India |
Platform & Product Comparison
| Company | Key Products / Platforms | App Installs | Notable Tools |
|---|---|---|---|
| CoolBoots | Qureka, Mopoga, OutSpark | 10M+ | Ad performance tech, AI tools |
| Gamezop | Gamezop SDK, mGamer | 10M+ | HTML5 gaming SDK for app devs |
| PocketFM | PocketFM App | 50M+ | Audio AI, creator platform |
| Roz Dhan | Roz Dhan App | 10M+ | News, tasks, wallets |
| WinZO | WinZO Games | 100M+ | Real-money games, ad platforms |
Salary Comparison
| Role | CoolBoots Media | Gamezop | PocketFM | Roz Dhan (Est.) | WinZO |
|---|---|---|---|---|---|
| Content Writer | ₹2.4–4.7 LPA | ₹3–5.5 LPA | ₹5–8 LPA | ₹2.5–4 LPA | ₹4–6 LPA |
| Software Developer | ₹5–8 LPA | ₹7–14 LPA | ₹10–20 LPA | ₹4–6 LPA | ₹8–15 LPA |
| Product Manager | ₹6–12 LPA | ₹12–20 LPA | ₹15–30 LPA | ₹6–8 LPA | ₹18–28 LPA |
| Sales Executive | ₹3–5 LPA | ₹4–6 LPA | ₹5–8 LPA | ₹3–4.5 LPA | ₹5–10 LPA |
SEO & App Store Presence
| Company | Google Play Rank | Keyword Focus | SEO Strength |
|---|---|---|---|
| CoolBoots Media | Trending (Qureka, etc.) | Earn money, quiz apps, content jobs | Medium |
| Gamezop | High visibility | Game SDKs, HTML5 games, earn via play | Strong (B2B & B2C) |
| PocketFM | Top 5 in audio | Audiobooks, free stories, Hindi content | Strong |
| Roz Dhan | Top 10 rewards apps | Earn daily, paytm money app | Medium |
| WinZO | Top 3 gaming apps | Real money games, WinZO cash | Very strong |
Pros & Cons Summary
| Company | Pros | Cons |
|---|---|---|
| CoolBoots | Backed by Times Group, mobile-first apps, steady content roles | No WFH, mixed reviews, high attrition reported |
| Gamezop | Developer-friendly tools, high salaries, growing SDK partnerships | More tech-focused, limited roles for non-devs |
| PocketFM | High growth, strong culture, creative environment | Competitive workload, high output demand for creatives |
| Roz Dhan | Simple apps, mass user base, entry-level friendly | Weak career path, limited leadership exposure |
| WinZO | High rewards, gaming culture, fast-moving startup | High pressure, real-money game compliance risks |
CoolBoots Media Founder
The founder and COO (Chief Operating Officer) of CoolBoots Media is Shalini Tewari. She is co-founder of the company, which she launched in October 2017, and is responsible for the strategic growth and product direction of the brand.”
Coolboots media pvt ltd zauba
CoolBoots Media Pvt Ltd is a private company incorporated under CIN U72900HR2016PTC064587 and registered in Gurugram, as known on ZaubaCorp. Launched on June 16, 2016, it is engaged in the IT and mobile engagement space with products such as Qureka and Mopoga.
CoolBoots Media Glassdoor
Overall Rating: 2.6 / 5 – based on 47 reviews; around 36–44% of employees would recommend working there.
Key Category Ratings:
- Culture & Values: 2.6 / 5
- Work‑Life Balance: 2.6 / 5
- Senior Management: 2.5 / 5
- Compensation & Benefits: 2.3 / 5
- Career Opportunities: 2.4 / 5
What Employees Appreciate
Flexibility & Team Support
“Flexible hours… helpful team members” (Software Engineer, current)
On‑site Learning Environment
Freshers and mid‑level staff note the culture is well‑suited for skill development and early responsibility.
Common Complaints
Mixed Feedback on HR & Management
“Fraud HR… worst experience” (NOC Engineer, former)
Micromanagement & Low Recognition
Work culture described as lacking transparency and employee engagement
Limited WFH & Leave Policies
Reviews mention late-night work, weekend hours, and no paid sick leaveInconsistent Promotions & Compensation
Compensation is rated low (2.3/5), with slow growth for career progression
Interviews at CoolBoots Media
CoolBoots Media interviews are, as a rule, 2–4 rounds depending on the role. This may consist of resume screening, a written exam/assignment test, and technical and HIS interviews. Typical questions revolve around work experience, skills, and the environment of the role. For content, you might be asked to write tests, and you are likely to undergo grammar checks; technical interviews may ask for SQL (data) or coding (tech) or problem-solving with data (these are different problems!). Candidates generally consider the process to be of a moderate difficulty level and a combination of situational and behavioral questioning. Candidates are encouraged to study well and articulate their career plans.
Benefits of Working with CoolBoots Media
CoolBoots Media crosses a unique mix of technology, creativity, and innovation; this can be an exciting company for a job seeker, partner, or app user. Here are some of the key benefits:
1. Career Growth & Learning Opportunities
CoolBoots Media is a fast-growing digital company where our team gets the opportunity to work on real-time projects, cross-functional teams, and emerging tech platforms. It’s perfect for newbies and those new in the career eager to scale fast in mobile tech and digital marketing.
2. Skill Development & Diverse Roles
Whether it’s app development, content creation, analytics, operations, or other fields, CoolBoots provides an immersive learning experience across disciplines, so its workers can build a broad range of skills.
3. Product Innovation
CoolBoots Media is a games-as-a-medium company that is delivering value to millions of users in India with platforms such as Qureka, Mopoga, and OutSpark.
4. Strong Digital Ecosystem
Being supported by Times Internet gives CoolBoots a dynamic tech ecosystem to work with and access to well-funded platforms, scalable infrastructure, and industry connections.
5. Flexible Work Culture
Many of the opportunities involve flexible timings and quick turnaround times to achieve greater effectiveness and a sense of ownership and personal responsibility.
6. Recognition & Exposure
Early leadership, decision-making roles, and a start-up dynamic culture, all within the context of working in an enterprise with national reach.
Who Benefits from CoolBoots Media?
- Job Seekers: Ideal for people beginning careers in content, tech or app-based engagement.
- App Users: Get rewarded through interesting quiz and gamified platforms such as Qureka.
- Brands & Advertisers: Reach millions of mobile users with our engaging ad formats.
Conclusion
CoolBoots Media Pvt. Ltd., a leading digital content and gamification company in India, has companies such as Qureka and Mopoga that bring together both entertainment and learning (edu-tainment) as well as mobile rewards into a single holistic mobile service that is engaging, entertaining, and rewarding. Supported by Times Group and managed by veterans such as Kumar Apurva and Shalini Tewari, the company is on an expansion spree at a time when it has never been tougher to thrive in the digital engagement segment.
Although employee reviews comment on the learning and ever-changing project variety, they also complain of work-life balance and internal management—so it may be a better fit for more junior folks or those who simply want to gain tech and content experience in a fast-paced, startup-like environment.
Whether you’re looking for a job, partnership, or just curious about CoolBoots Media’s business model, this company is definitely one to watch in India’s rapidly evolving mobile-first economy.
Frequently Asked Questions (FAQs)
Q1: What is CoolBoots Media?
CoolBoots Media Pvt. Ltd., an Indian digital tech company specializing in offering gamified mobile engagement solutions such as Qureka, Mopoga, and OutSpark with a bias towards quiz-based learning, rewards, and content monetization.
Q2: Who is the CEO of CoolBoots Media?
CoolBoots Media CEO is Kumar Apurva, who was appointed on 07 May 2019. He is in charge of the company’s strategy, growth, and partnerships.
Q3: Who is the founder of CoolBoots Media?
Shalini Tewari is the founder and Chief Operating Officer (COO) of CoolBoots Media. She founded the company in 2016 and leads product and content strategy.
Q4: Is CoolBoots Media a good company to work for?
CoolBoots Media has a 2.6/5 Glassdoor rating, with employees commending learning and flexibility while bringing up work-life balance and HR practices. It may suit early-career professionals.
Q5: What is the salary at CoolBoots Media?
- Content Writer: ₹2.4–₹4.7 LPA
- Android Developer: ₹2.7–₹7.4 LPA
- Senior Software Engineer: ₹8–₹10 LPA
- Operations Associate: ₹2–₹4.3 LPA
Q6: What are the job roles available at CoolBoots Media?
- Content Writer
- Software Engineer
- Digital Marketing Executive
- Android Developer
- Operations Associate
- Sales Executive
Q7: What is the work culture at CoolBoots Media?
CoolBoots Media is entrenched in an on-the-fly, on-site atmosphere and a mobile-first methodology. Glassdoor reviews for employees cite team collaboration but also problems related to micromanagement.
Q8: Where is CoolBoots Media located?
CoolBoots Media Address: 402 A, B & C, IV Floor, Centrum Plaza, Sector 53, Golf Course Road, Gurugram, Haryana, India – 122002.
Q9: Is CoolBoots Media registered on Zauba or MCA?
Yes, CoolBoots Media is a registered company at ZaubaCorp and MCA with CIN: U72900HR2016PTC064587, incorporated on 16th June 2016.
Q10: What is Qureka by CoolBoots?
Qureka, a quiz app, is also a learning app in India from CoolBoots Media. “Users also can join in real-time quizzes and get rewards if they answer the right question.
Q11: How can I apply for a job at CoolBoots Media?
You can apply for jobs at CoolBoots Media via:
- Naukri.com
- Glassdoor
- Their official site: coolbootsmedia.com
Q12: Do people recommend working at CoolBoots Media?
CoolBoots Media’s many employees like the learning opportunities and the ability to wear multiple hats, but reviews are mixed on the management and work-life balance, meaning it might be better for freshers than experienced professionals looking for long-term stability.
Q13: How can you earn money on CoolBoots Media?
Users can earn real money as well on CoolBoots Media, with its quiz-based gamified app Qureka, which has live quizzes, hourly trivia, and daily quiz mini-games that reward coins. You can also earn through its referral program—and cash out with either UPI or Paytm.
